This is a new(ish) product called Aleph-Bet Stix which I bought a couple of weeks ago at a local bookstore, and my 4-year-old son is really enjoying them. I interviewed the creator and the manufacturer offered a giveaway of one free set to my readers.
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Please pass this along to anyone you think might be interested. I'm serious: anyone! The manufacturer is willing to ship worldwide (since it's only one set). And the more entries I can get, the more I can convince others to donate copies of THEIR great Jewish products and the more free fun we can all have...